Marketing Management - Post-Degree Diploma

Credential
Post-Degree Diploma
Duration (Minimum)
2 years
Delivery
Full-time
Start Date
January
May
September
Study Type
Regular Studies
Department
Langara School of Management
Enrolment
Limited
Work-integrated Learning
Work Experience

Career Pathways

Transferability

Many courses carry transfer credit to other post-secondary institutions. Please refer to www.bctransferguide.ca .

Students who are planning on completing a business degree at UBC are encouraged to take the Diploma in Arts & Science (Commerce). If choosing to complete a business degree at SFU students are encouraged to take the Associate of Arts Degree in Commerce and Business Studies.

Langara School of Management BBA graduates are eligible for advanced standing in the NYIT MBA program .

Career opportunities

Program graduates succeed

Today’s economy requires graduates with strong, practical skills to meet customer requirements and compete globally. Langara College Marketing Management graduates find career opportunities in:

  • e-commerce
  • retail and distribution management
  • logistics
  • selling and sales management
  • advertising
  • specialized areas of the new marketing era

Marketing Management graduates find many job opportunities in the services sector. The phenomenal growth of Canada’s services industry has made marketing and sales extremely vital. It is estimated that 70% of the country’s work force is employed in the services sector. Due to a significant shortage of skilled employees in distribution management, customer relationship marketing and retailing, there is great potential for both personal and financial satisfaction in this field.

Objectives

Langara College’s Marketing Management combines academic course work with a practical focus on marketing, particularly in small to medium-sized enterprises. The program provides:

  • a sound knowledge of general business management.
  • specialized instruction in the key functions of marketing and sales.
  • practical, business-ready skills in written communications, analysis and interpersonal communications.

Outcomes

Marketing Management graduates are equipped with the practical knowledge, skills and experience to meet the needs of contemporary businesses. Students are exposed to the new tools of marketing, particularly in customer relationship marketing, database marketing, e-commerce and distribution, and promotion.