Marketing Management
Courses
Current
This two-year, career-oriented diploma program prepares students for careers in general marketing, sales, advertising, retailing, distribution, and customer service fields. The program focuses on the principles and practices of marketing in communications, promotions, business research, and marketing's role in different types of profit and non-profit organizations.
It combines practical hands-on course work with a good foundation in theoretical marketing and general business concepts including courses in accounting, marketing communications design, research methods in business, advertising, selling skills, integrated marketing communications, organizational behaviour, business presentation skills, law, and courses such as economics, English, communications, and mathematics of business.
Graduates of this program who meet the minimum academic entrance requirements will be able to ladder into the third year of the bachelor of business administration.
The Diploma in Marketing Management is designed so that students can choose to change their focus of studies within the first year and transfer into the business management program.
Applicants are encouraged to apply for the co-operative education option during their first term in the program.
To obtain a Diploma in Marketing Management, students will be required to attain 60 or 63 credits as described below:
general education electives. A general education elective is defined to be any course in a subject area other than BCAP, BUSM, COOP, EXPE, FMGT, INTB, or MARK that has assigned or unassigned transfer credit at UBC, SFU, UVic, or UNBC
Program option notes
Students are advised to review individual course descriptions for prerequisites. Not all courses will be offered in every semester; students should take care and consult with the department when planning their course schedule.
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