Marketing Management [Co-operative Education]

Program Curriculum

This two-year, career-oriented diploma program prepares students for careers in general marketing, sales, advertising, retailing, distribution, and customer service fields. The program focuses on the principles and practices of marketing in communications, promotions, business research, and marketing's role in different types of profit and non-profit organizations.

It combines practical hands-on course work with a good foundation in theoretical marketing and general business concepts including courses in accounting, marketing communications design, research methods in business, advertising, selling skills, integrated marketing communications, organizational behaviour, business presentation skills, law, and courses such as economics, English, communications, and mathematics of business.

Graduates of this program who meet the minimum academic entrance requirements will be able to ladder into the third year of the bachelor of business administration.

The Diploma in Marketing Management is designed so that students can choose to change their focus of studies within the first year and transfer into the business management program.

Applicants are encouraged to apply for the co-operative education option during their first term in the program.

Co-operative education

Students who wish to participate in this option must maintain above-average academic standing and demonstrate potential for success in their chosen professional field.

One four-month (minimum 420 hours) work term needs to be completed for a co-op designated diploma. Employers provide co-op instructors with job descriptions to be posted. Students submit their resumés via the co-op instructors who will submit the package to the employer and arrange job interviews. Students are strongly encouraged to start building their professional network and be an active participant in self-marketing in order to source their co-op work placement.

Employers make the hiring decisions and establish the working conditions, salary and benefits. The co-operative education option has proven to be of great benefit to students. Students have the opportunity to apply their knowledge, to develop skills in a practical work setting, and to gain related experience before commencing their professional careers.

To obtain a Diploma in Marketing Management (Co-operative Education), students will be required to attain 66 credits as described below: