Description
Using small business fundamentals, students create a photographic business and apply sales and marketing skills to develop pricing and a marketing plan. Students learn techniques to establish a brand and build a professional network and explore the business risks and opportunities created by current industry issues.

Registration in this course is restricted to students admitted to the Diploma in Professional Photography.

Prerequisite(s): A minimum "C" grade in all of the following: BUSM 1901; and PHOT 2305 or 2310 (PHOT courses may be taken concurrently).