INTB
3200
International Marketing Management
Lecture Hours
4.0
Seminar Hours
0.0
Lab Hours
0.0
Credits
3.0
Regular Studies
Description
The purpose of this course is to enable students to develop a proficiency in managing marketing principles and practices in a global business environment. This course examines the nature and the characteristics of international marketing and focuses on the applied micro-environmental aspects of the international marketing elements of product, price, distribution, and promotional policies for foreign markets from a conceptual and applications perspective.
Students will receive credit for only one of INTB 2300 and 3200.
Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.
Students will receive credit for only one of INTB 2300 and 3200.
Prerequisite(s): Completion of a minimum 54 credits including a minimum "C" grade in CMNS 2228, MARK 1115, and six credits of university-transferable English or communications.